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2019(第12届)中国·银川国际汽车博览会8月10日将隆重启幕
 [打印]添加时间:2019-08-09   有效期:不限 至 不限   浏览次数:3

8月10日,2019(第12届)中国·银川国际汽车博览会(以下简称:“银川国际车展”)将在银川国际会展中心隆重启幕。

On August 10, 2019 (12th) China Yinchuan International Automobile Exposition (hereinafter referred to as "Yinchuan International Automobile Exhibition") will be grandly opened in Yinchuan International Convention and Exhibition Center.

“银川国际车展”由中国贸促会汽车行业分会、中国国际商会汽车行业商会、银川市新闻传媒集团、银川国际会议展览中心联合主办,宁夏展联会展管理有限公司承办。经历11年发展历程,“银川国际车展”不再是单纯的汽车产品和技术的展示,而是在此基础上传播汽车工业文明、体现汽车文化理念、记录中国汽车人在汽车领域不懈努力、积极探索、追求卓越、不断进步的载体和平台。

"Yinchuan International Automobile Exhibition" is co-sponsored by China Trade Promotion Association Automobile Industry Branch, China International Chamber of Commerce Automobile Industry Chamber, Yinchuan News Media Group and Yinchuan International Conference and Exhibition Center, and hosted by Ningxia Exhibition Federation Exhibition Management Co., Ltd. After 11 years of development, "Yinchuan International Automobile Exhibition" is no longer a simple demonstration of automotive products and technologies, but a carrier and platform for disseminating automotive industry civilization, reflecting automotive cultural concepts, recording Chinese automobiles'unremitting efforts, active exploration, pursuit of excellence and continuous progress in the automotive field.

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本届“银川国际车展”以“创·新时代”为主题,让广大消费者近距离感受 汽车产业 在智能化、电动化、网联化方向发展的变革与冲击,领略创新发展带来的新体验,也为各大汽车厂商搭建良好的展示舞台,创造更好的营销条件,打开集体向上的全新格局。

This "Yinchuan International Automobile Exhibition" takes "Creating a New Age" as its theme, so that consumers can feel the change and impact of the development of the automobile industry in the direction of intellectualization, electrification and networking, appreciate the new experience brought by the development of innovation, and also build a good stage for major automobile manufacturers to create better marketing strips. Open up a new pattern of collective upward.

本届展会规模及档次再次刷新历届之最,全面开放银川国际会展中心A、B、C、D、E五大 展馆 及F、G两个室外展馆, 各大展商的扩容亮相再一次使展馆使用率得到提升。众所瞩目的德系、美系、法系、日系、韩系和合资品牌、国内自主品牌齐聚一堂,各大车企集体发力,不断升级参展阵容,将在“银川国际车展”现场发布多款新车,携手打造中国西部汽车盛筵。德系三大豪华品牌之一的奥迪霸气拿下800平米的展位闪耀现场,上汽、东风、一汽、长安、北汽和广汽六大汽车集团也全力出击,规格升级的展台与全阵容车系参展,愈加显示对“银川国际车展”的重视。

The scale and grade of this exhibition have been renewed once again. The five pavilions A, B, C, D and E of Yinchuan International Convention and Exhibition Center and two outdoor pavilions F and G have been opened in an all-round way. The expansion of major exhibitors has once again raised the utilization rate of the pavilion. Attracted by all, German, American, legal, Japanese, Korean, joint venture and domestic independent brands are gathered together. Major automobile companies are working collectively to upgrade the exhibition lineup. Many new cars will be released at the "Yinchuan International Automobile Exhibition" to jointly create a grand automobile feast in Western China. Audi Baqi, one of Germany's three luxury brands, won 800 square meters of booth to shine on the scene. SAIC, Dongfeng, FAW, Chang'an, Beiqi and Guangzhou Automobile Group also made full efforts to attack. The booth with upgraded specifications and full-fledged car system exhibition showed more and more importance to "Yinchuan International Automobile Exhibition".

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而其中,被国民给予厚望的中国自主品牌车企近年来也是取得长足进步,以长城、吉利和比亚迪汽车等为代表的中国品牌通过自主改革创新、核心技术研发、造车理念升级,为中国“质”造代言,并引领中国汽车产业朝着中国“智”造的目标不断靠近。引人注目的豪车馆今年依旧汇聚全球惊艳豪华座驾,劳斯莱斯、宾利等进口高端豪车品牌亦将为全场观众带来极致体验。

Among them, China's independent brand automobile enterprises, which are highly expected by the people, have also made considerable progress in recent years. Chinese brands, such as Great Wall, Geely and BYD Automobile, have endorsed China's "quality" and led China's automobile industry towards China through independent reform and innovation, core technology research and development, and the upgrading of car-making concept. The goal of "wisdom" keeps approaching. Attractive luxury car parks are still gathering globally amazing luxury cars this year. Imported high-end luxury car brands such as Rolls-Royce and Bentley will also bring great experience to the audience.

全球的汽车产业正处于技术革新的竞争中,新时代赋予了汽车产业新的生命力和时代感,汽车智能化、电动化、网联化的变革与冲击,给所有汽车企业及关联行业带来挑战与突破。“银川国际车展”为新能源汽车展示形象、推广品牌、促进交流合作提供更优质更有效的平台。各大汽车品牌也争相携多款新能源电动、混合智能动力汽车亮相。值得关注的是,美国新能源汽车品牌特斯拉将首次加入“银川国际车展”。

The global automotive industry is in the competition of technological innovation. The new era gives the automotive industry new vitality and sense of the times. The changes and impacts of intelligent, electrified and networked automotive industry bring challenges and breakthroughs to all automotive enterprises and related industries. "Yinchuan International Automobile Exhibition" provides a better and more effective platform for new energy vehicles to display their image, promote their brands and promote exchanges and cooperation. Major automobile brands are also competing to bring a number of new energy electric, hybrid intelligent vehicles to the public. It is noteworthy that Tesla, the American brand of new energy vehicles, will join the "Yinchuan International Automobile Show" for the first time.

互动体验,订车抽奖送好礼

Interactive Experience, Booking and Drawing Gifts

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展期现场活动设计是展会项目的一个重要组成部分,也是衡量展会品质的重要标尺之一,好的活动不但能提高展会知名度、提升展会品牌形象,还能在品质、内容、人气、成交量等方面,对展会起到极大的推动作用。

Exhibition site activity design is an important part of the exhibition project, and also an important yardstick to measure the quality of the exhibition. Good activities can not only improve the visibility of the exhibition, enhance the brand image of the exhibition, but also play a great role in promoting the quality, content, popularity, turnover and other aspects of the exhibition.

本届车展活动相比往年更加丰富多彩,也更加注重潮流和观众互动感。比如“2019银川车展国际超级车模大赛”活动,现场50多家展台近100位佳丽和观众现场互动,以超级车模融合汽车展示的形式表现“银川国际车展”的独特吸引力,打造一场汽车与时尚交汇的盛大赛事。

Compared with previous years, this auto exhibition is more colorful, and pays more attention to the trend and audience interaction. For example, "Yinchuan Auto Show International Super Model Competition 2019" activities, more than 50 exhibition booths and nearly 100 beautiful people and the audience live interaction, in the form of super model integration automobile display "Yinchuan International Auto Show" unique attraction, to create a car and fashion intersection grand event.

多维布局,媒体报道强助力

Multidimensional layout, strong support of media coverage

在新闻界朋友们的大力支持下,“银川国际车展”宣传工作目前已形成主流媒体、网络媒体、自媒体、户外、客户端等在内的立体化报道格局,共同助力车展宣传,大幅扩充报道边界。本届车展,共有近百家媒体分别在展前、展中、展后积极参与车展报道,第一时间传播车展资讯和动态。

With the strong support of friends in the press, the propaganda work of "Yinchuan International Automobile Exhibition" has now formed a three-dimensional reporting pattern including mainstream media, network media, self-media, outdoor, client and so on. They have jointly assisted in the propaganda of the automobile exhibition and greatly expanded the reporting boundary. In this auto exhibition, nearly 100 media actively participated in the auto exhibition report before, during and after the exhibition, disseminating the information and dynamics of the auto exhibition for the first time.

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展会期间,中央驻宁各新闻单位,宁蒙陕甘川18地市报联盟成员单位,在银各新闻媒体,搜狐汽车、新浪汽车、腾讯汽车、网易汽车、凤凰汽车、易车网、58车、汽车之家、汽车头条等全国知名汽车及财经媒体,以及全国各区域市场主流媒体等近百家新闻媒体都将派记者到会采访报道。银川交通音乐台、银川新闻网都将在现场设立直播间,对展会盛况作现场直播。

During the exhibition, the central news units stationed in Ningxia, Ningxia, Shanxi, Ganchuan, 18 municipal newspaper alliance member units, in the silver news media, Sohu automobile, Sina automobile, Tencent automobile, Netease automobile, Phoenix automobile, Yiche network, 58 cars, automobile home, automobile headlines and other nationwide well-known automobiles and financial media, as well as in various regions of the country. Nearly 100 news media, such as the mainstream media in the market, will send reporters to cover the meeting. Yinchuan Traffic Music Station and Yinchuan News Network will set up live broadcasting studios to broadcast the grand event live.

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