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七夕,一起看看“单身家电”吧!

  有0人浏览   日期:2019-08-08

文章摘要: 单身经济指的是由单身人群注重生活质量,崇尚高消费生活而带来的商机。除了单身公寓、单身套餐持续红火外,其他产业纷纷针对单身人士推出了“一个人的经济”。家电行业也不例外,为单身人群设计的“一人份”迷你小家电销售火爆。......

昨天七夕,你还是“单身狗”吗?众网友纷纷表示这个问题“扎心”了。

Yesterday Qixi, were you still a "single dog"? Many netizens expressed that the problem was "heart-warming".

目前,中国的单身成年人口已达到2.49亿之多,这个数目相当于英国、法国和德国人口的总和。结婚率更是惊人,只有千分之七,创十年来的新低。

At present, China's single adult population has reached 249 million, which is equivalent to the total population of Britain, France and Germany. Marriage rate is even more alarming, only seven out of a thousand, a new low in ten years.

生活压力大、观念转变等多重因素影响下,不结婚、不谈恋爱的单身群体愈来愈壮大,年轻人们或主动或被动地“落了单”。尽管许多人将“单身事迹”编做段子在社交网络上调侃,但玩笑过后还是难免留下一丝落寞。这是现代年轻人特有的孤独感。

Under the influence of many factors, such as high pressure of life and change of ideas, the single group without marriage and love is growing stronger and stronger, and young people are "left alone" actively or passively. Although many people make up "single deeds" to make jokes on social networks, the jokes will inevitably leave a trace of loneliness. This is the unique loneliness of modern young people.

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当然,闻风而动的商家们没有放过这些商机。单身经济催生的“单身家电”正在悄然崛起。

Of course, the businessmen who have been stirred by the wind have not let go of these opportunities. Single household appliances, which are born of single economy, are rising quietly.

单身经济指的是由单身人群注重生活质量,崇尚高消费生活而带来的商机。除了单身公寓、单身套餐持续红火外,其他产业纷纷针对单身人士推出了“一个人的经济”。家电行业也不例外,为单身人群设计的“一人份”迷你小家电销售火爆。

Single economy refers to business opportunities brought about by single people's emphasis on quality of life and advocating high consumption life. Apart from single apartments and meals, other industries have launched a "one-person economy" for single people. Household appliances industry is no exception, the "one-person" small household appliances designed for single people are selling well.

宽度400mm的小冰箱、3.3kg的迷你洗衣机、10L的迷你微波炉、1.2L的迷你电饭煲……记者在电商平台搜索时发现,这些家电们的迷你“翻版”几乎覆盖了生活的方方面面。

A 400 mm refrigerator, a 3.3 kg mini washing machine, a 10L Mini microwave oven, a 1.2L Mini rice cooker... Reporters in the electronics business platform search found that these appliances Mini "copy" almost cover all aspects of life.

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传统家电体积大、价格高、能耗大等一直是单身人群在使用中的痛点,迷你小家电的出现很好地解决了这些需求。“我饭量比较小,每天做米饭只需要煮一碗,以前用的电饭煲太大,每次用它都觉得很费电,所以有段时间天天点外卖吃,但外卖吃久了又觉得不健康,很纠结。”迷你电饭煲的用户小周告诉记者,“现在有了迷你电饭煲就解决了,每次做出来的饭刚好一碗。”

Traditional household appliances, such as large size, high price and large energy consumption, have always been the pain points of single people in use. The emergence of mini-appliances has solved these needs well. "I have a small amount of food, only need to cook a bowl of rice every day. The electric cooker used in the past is too big. Every time I use it, it feels very power-intensive. So I order takeaway every day for a period of time, but it feels unhealthy and tangled after a long time." Xiao Zhou, a user of the mini rice cooker, told reporters, "Now with the mini rice cooker, it's solved. Every time we make a bowl of rice."

迷你家电虽小但“五脏俱全”,价格相较同类家电也更低,受到单身人士的欢迎。根据天猫发布的数据,迷你微波炉和迷你洗衣机销售量同比增长了970%和630%,在苏宁平台,迷你火锅的销量较去年增长1605%。

Mini household appliances are small but "full of five organs", and their prices are lower than those of similar household appliances. They are welcomed by singles. According to data released by Tianmao, sales of mini microwave ovens and mini washing machines increased by 970% and 630% year-on-year. On Suning Platform, sales of mini hot pot increased by 1605% compared with last year.

随着发展,迷你小家电在颜值上有所提升,功能也更趋于多样化,满足单身人士对品质生活的追求。近日一款壁挂式洗衣机,机体悬挂在墙壁上,外观美观大方,在节约空间的同时,还兼具高温煮洗、杀菌消毒等功能。记者还看到一款迷你小火锅,集烧烤煎煮多功能于一体,十分方便。

With the development of small household appliances, their facial value has been improved and their functions have become more diversified to meet the single people's pursuit of quality life. Recently, a wall-mounted washing machine, the body hanging on the wall, beautiful and generous appearance, while saving space, but also with high-temperature boiling, sterilization and disinfection functions. Reporters also saw a mini-chafing dish, set multi-functional barbecue and frying in one, very convenient.

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在家电行业整体不景气的大背景下,迷你“单身家电”们的表现可谓非常出彩。那面对如此庞大的单身群体需求,迷你家电会不会逐步发展为市场主流呢?唯一可以肯定的是,无论这些单身人士们能否“脱单”,在未来他们都是家电消费的主力军。而如何抓住这些人的“心”,是企业需要迫切思考的问题。

Under the background of the overall depression of the household appliances industry, the performance of mini "single appliances" is very outstanding. In the face of such a huge demand for single groups, will mini-appliances gradually develop into the mainstream of the market? The only thing that can be sure is that whether these single people can "get rid of their loneliness", they will be the main force of household appliances consumption in the future. How to grasp these people's "heart" is an urgent problem for enterprises to think about.

今天的精彩内容就给大家介绍到这里了,感谢大家的观看,如果想了解更多的行业相关信息,大家可以搜索关键词:免费发布信息,来找到我们。或者可以直接把我们的网址:http://www.lushangyun.com添加到收藏栏目,这样可以更方便的找到我们!

Today's wonderful content will be introduced to you here, thank you for watching, if you want to know more industry-related information, you can search keywords: free release of information, to find us. Or you can directly add our website: http://www.lushangyun.com to the collection section, so that we can find us more easily!


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