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扫地机器人需求放缓,行业亟需技术升级

  有0人浏览   日期:2019-09-27

文章摘要: 2019年上半年,吸尘器市场规模为91.2亿元,同比仅增长5.4%;零售量为1041万台,同比提升1.9%,从产品结构来看,扫地机器人拖累了吸尘器大盘的增长。......

2018年,我国吸尘器市场增长迅猛,零售量同比增长28.1%;零售额同比增长59.4%,然而,好景不长,受家电行业整体外部环境的影响,今年上半年,我国吸尘器市场增长倍显疲软,据奥维云网(AVC)推总数据显示,2019年上半年,吸尘器市场规模为91.2亿元,同比仅增长5.4%;零售量为1041万台,同比提升1.9%,从产品结构来看,扫地机器人拖累了吸尘器大盘的增长。

In 2018, China's vacuum cleaner market grew rapidly, with retail sales increasing by 28.1% and 59.4% year-on-year. However, due to the overall external environment of the household appliances industry, the growth of China's vacuum cleaner Market in the first half of this year has doubled. According to AVC's aggregate data, in the first half of 2019, vacuum cleaners increased by 59.4% year-on-year. The market size of the vacuum cleaner is 9.12 billion yuan, an increase of only 5.4% compared with the previous year; the retail sales volume is 10.41 million units, an increase of 1.9% compared with the previous year. From the product structure, the sweeping robot drags down the growth of the vacuum cleaner market.

中国分类信息网

因“解放双手”、“智能”等优点,扫地机器人的使用价值得以提升,并在年轻人的热捧下实现了几年的高速增长,但随着人口红利消失、市场需求饱和,扫地机器人的增长明显开始放缓。据中怡康零售监测数据显示,2019年上半年,扫地机器人线上销售量同比下降10.4%;其确实拖累了吸尘器大盘的增长。

Because of the advantages of "freeing hands" and "intelligence", the use value of sweeping robots has been improved, and has achieved rapid growth for several years under the enthusiasm of young people. However, with the disappearance of the demographic dividend and the saturation of market demand, the growth of sweeping robots has slowed down obviously. According to Zhongyikang retail monitoring data, in the first half of 2019, online sales of sweeping robots declined by 10.4% compared with the same period last year, which indeed dragged down the growth of the vacuum cleaner market.

除了外部因素之外,扫地机器人产品“伪智能”、“不实用”等负面评价也在一定程度上降低了消费者的购买意愿,行业亟需进行技术升级。

In addition to external factors, the negative evaluation of "pseudo intelligence" and "impracticability" of sweeping robot products also reduces consumers'willingness to buy to a certain extent, and the industry urgently needs to upgrade its technology.

当激光导航技术在国内还属于空白市场时,小米与2016年推出激光导航的扫地机器人,凭借强大的技术优势以及高性价比、强大粉丝效应,小米激光导航领跑于同行业其他品牌。2017年,石头品牌也推出激光导航扫地一体机,市场掀起一场扫地机器人激光规划导航的热潮。

When laser navigation technology is still a blank market in China, millet and the laser navigation sweeping robot launched in 2016, relying on strong technical advantages, high cost-effective, strong fan effect, millet laser navigation is leading other brands in the same industry. In 2017, Stone Brand also launched a laser navigation sweeping machine, the market has set off a sweeping robot laser planning and navigation upsurge.

中国分类信息网

随后,众多互联网品牌、家电品牌开始在激光导航技术方面进行突破,这一技术也得到了市场以及消费者的认可,2018年,具有激光技术的扫地机器人实现了高速增长。

Subsequently, many Internet brands and household appliances brands began to make breakthroughs in laser navigation technology, which has also been recognized by the market and consumers. In 2018, the sweeping robot with laser technology achieved rapid growth.

从随机清扫到陀螺仪导航再到激光导航,扫地机器人不断进行技术升级革命,但是,随着激光导航技术的不断成熟,行业开始进入同质化时代,产品之间的差异化越来越小,产品价格也越来越低,在这样的行业发展趋势下,各企业亟需通过技术升级进军高端市场,摆脱行业低价竞争。

From random sweeping to gyroscope navigation to laser navigation, sweeping robots continue to carry out technological upgrade revolution. However, with the continuous maturity of laser navigation technology, the industry began to enter the era of homogenization, product differentiation is becoming smaller and smaller, product prices are also getting lower and lower. Under the development trend of this industry, each of them has its own characteristics. Enterprises urgently need to enter the high-end market through technological upgrading and get rid of low-price competition in the industry.

如今,国内AI(人工智能)技术已经成熟,在AI的推动下,扫地机器人应该向“视觉导航”、“自我感知”、“主动服务”等方面进行突破,让扫地机器人在规划和算法上不断升级,只有将扫地机器人变得更加智能化、新鲜化、时尚化,才能吸引更多消费者的关注。

Nowadays, domestic AI (artificial intelligence) technology has matured. With the promotion of AI, sweeping robots should make breakthroughs in visual navigation, self-perception and active service, so that sweeping robots can be continuously upgraded in planning and algorithm. only sweeping robots can become more intelligent, fresh and timely. Shanghua can attract more consumers'attention.

中国分类信息网

目前,我国吸尘器市场增长压力巨大,在AI技术的赋能下,吸尘器的智能化程度、时尚新鲜度将会不断提升其清扫效果以及用户体验,市场也将具有非常大的发展潜力。

At present, China's vacuum cleaner market is under tremendous pressure of growth. Enabled by AI technology, the intelligent degree and fashion freshness of vacuum cleaner will continuously improve its cleaning effect and user experience, and the market will also have great potential for development.

今天给大家介绍的精彩内容到这里就结束了,小编在这里十分感谢大家的阅读,如果大家想要了解更多的相关咨询,可以把我们的网址:http://www.lushangyun.com添加到收藏,或者搜索关键词:中国分类信息网,也可以找到我们。

Today's wonderful content for you is over. The edition here is very grateful for your reading. If you want to know more about the relevant consultation, you can add our website: http://www.lushangyun.com to the collection, or search keywords: China Classified Information Network, you can also find us.

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