股权激励方案落地执行
十年股权整理解决方案落地实施

　　在山东，股权激励不是“舶来品”，而是“新工具”——用股权把人才从“打工人”变成“合伙人”，既得守住“家业”，又要激活“狼性”。这门技术活，既要懂《公司法》，更得懂“人情世故”。

　　In Shandong, equity incentives are not an "imported product", but a "new tool" - using equity to transform talents from "workers" to "partners", which not only preserves the "family business" but also activates the "wolf nature". This technical job requires not only understanding the Company Law, but also understanding the ways of the world.

　　一、股权激励“三重门”：给谁？给多少？怎么给？

　　1、 The Triple Door of Equity Incentives: To whom? How much do you give? How to give it?

　　核心人才“精准灌溉”：

　　Core talents' precise irrigation ':

　　技术大牛、销售冠军、元老级员工是“必给对象”，但别搞“大锅饭”。某机械企业给研发总监5%股权，次年新产品贡献利润翻番。

　　Technical experts, sales champions, and veteran employees are "must-have targets", but don't make a big deal out of it. A certain mechanical enterprise gave 5% equity to the R&D director, and the profit contribution from new products doubled the following year.

　　避坑提示：亲属员工慎给股权，易引发“不患寡而患不均”。

　　Tip for avoiding pitfalls: Relatives and employees should be cautious when giving equity, as it may lead to "not worrying about scarcity but worrying about inequality".

　　股权比例“黄金分割”：

　　Equity ratio "golden ratio":

　　单人持股不超过10%，避免“功高震主”；期权池预留10%-20%，备足“弹药”。某化工企业因期权池不足，高薪挖来的技术总监要求现股，陷入被动。

　　Single person shareholding should not exceed 10% to avoid being swayed by high achievements; Reserve 10% -20% of the option pool and prepare sufficient 'ammunition'. Due to insufficient stock options pool, a high paid technical director of a certain chemical company has been forced to hold shares, putting them in a passive position.

　　授予方式“组合拳”：

　　Granting method "Combination Fist":

　　干股+实股+期权“混搭”，比如“入职送干股，业绩达标转实股，超额完成奖期权”。某食品企业用这招，三年内核心团队零流失。

　　Mix and match of dry stock, real stock, and options, such as "giving dry stock upon joining, converting performance targets into real stock, and offering bonus options for exceeding targets". A certain food company used this trick to achieve zero core team turnover within three years.

　　二、山东特色“人情账”：股权不是“万金油”

　　2、 Shandong's characteristic 'human account': equity is not a 'panacea'

　　宗亲文化“双刃剑”：

　　The double-edged sword of kinship culture:

　　亲戚入股必须签“代持协议”，股权归公司，收益按约定分配。某临沂企业因未签代持，表弟闹离婚要求分割股权，险些拖垮公司。

　　Relatives who invest must sign a 'proxy agreement', and the equity belongs to the company, with profits distributed according to the agreement. A certain Linyi enterprise almost dragged down the company due to its cousin's divorce request for the division of equity, as they did not sign a proxy agreement.

　　创新玩法：给宗亲发“虚拟股”，只享分红不表决，避免“家企不分”。

　　Innovative gameplay: Distribute "virtual stocks" to relatives, only enjoy dividends without voting, to avoid "family and enterprise not sharing".

　　政府资源“合规转化”：

　　Compliance transformation of government resources:

　　官员背景的“资源型股东”不能直接持股，用“干股”或“业绩对赌”替代。某东营企业因给公务员“暗股”，被举报后遭重罚。

　　Resource shareholders with official backgrounds cannot directly hold shares, and can be replaced with "dry shares" or "performance betting". A certain Dongying enterprise was heavily fined after being reported for providing "secret stocks" to civil servants.

　　三、实施“避坑指南”：从方案设计到落地执行

　　3、 Implementing the 'Avoiding Pits Guide': From Scheme Design to Implementation

　　估值“防忽悠”：

　　Valuation "anti fraud":

　　别被投资人“画大饼”，用“市盈率法”或“用户数折算法”算估值。某济南企业听信投资人“未来市值百亿”，1亿估值出让30%股权，结果发现严重低估。

　　Don't let investors paint a big picture, use the "P/E ratio method" or "user discount algorithm" to calculate the valuation. A certain Jinan enterprise believed in investors' "future market value of billions" and sold 30% equity at a valuation of 100 million, only to find that it was severely undervalued.

　　退出机制“毒丸计划”：

　　Exit mechanism "Poison Pill Plan":

　　签“股权回购”条款，离职时公司按净资产回购，避免“股权外流”。某青岛企业因未设退出机制，离职员工持股成“定时炸弹”。

　　Sign the "equity repurchase" clause, and the company will repurchase according to net assets upon resignation to avoid "equity outflow". Due to the lack of an exit mechanism, the stock ownership of departing employees in a certain Qingdao company has become a "time bomb".

　　税务“合规操作”：

　　Tax Compliance Operations:

　　股权激励涉及个税，用“递延纳税”政策，员工行权时暂不缴税，卖出时再缴。某烟台企业未做税务筹划，员工到手收益缩水30%。

　　Equity incentives involve personal income tax, which is subject to a "deferred tax" policy. Employees are not required to pay taxes when exercising their rights and will pay them when selling. A certain Yantai enterprise did not conduct tax planning, resulting in a 30% reduction in employee earnings.

　　四、效果“试金石”：从数据到人心的考验

　　4、 Effect 'touchstone': from data to human heart test

　　业绩“硬指标”：

　　Hard performance indicators:

　　股权激励后，人均产值、毛利率、客户留存率必须提升。某轴承企业实施后，人均产值从80万涨至120万。

　　After equity incentives, the per capita output value, gross profit margin, and customer retention rate must be improved. After the implementation of a certain bearing enterprise, the per capita output value increased from 800000 to 1.2 million.

　　文化“软实力”：

　　Cultural 'soft power':

　　员工从“要我做”变“我要做”，主动加班、提建议。某服装企业用股权激励后，员工提案量增长5倍。

　　Employees have changed from 'asking me to do it' to 'I want to do it', actively working overtime and providing suggestions. After a clothing company implemented equity incentives, the number of employee proposals increased fivefold.

　　五、山东案例“解剖麻雀”

　　5、 Shandong Case Study "Anatomy of Sparrow"

　　制造业“破局”：

　　Breaking through the manufacturing industry:

　　某重工企业给车间主任配股，次年良品率从92%升至98%，节省成本超千万。

　　A certain heavy industry enterprise issued shares to workshop directors, and the yield rate increased from 92% to 98% the following year, saving costs of over ten million.

　　农业“突围”：

　　Agricultural Breakthrough:

　　某农产品企业给种植大户发期权，农户主动学技术，亩产提升20%。

　　A certain agricultural product enterprise issued options to large-scale growers, and farmers actively learned the technology, resulting in a 20% increase in yield per mu.

　　结语：在山东，股权激励是“技术活”更是“艺术活”

　　Conclusion: In Shandong, equity incentives are not only a "technical activity" but also an "artistic activity"

　　当同行还在为人才流失发愁时，聪明的山东企业早已用股权把人才“绑”在战车上。用对方法，股权是“金手铐”；用错方法，股权是“定时炸弹”。毕竟，在齐鲁大地的商业江湖里，能平衡好“利益”与“情义”的，才是真正的“股权激励高手”。

　　While peers are still worrying about talent loss, smart Shandong companies have already tied talent to their vehicles with equity. Using the right method, equity is the 'golden handcuffs'; Using the wrong method, equity is a 'time bomb'. After all, in the business world of Qilu, those who can balance "interests" and "loyalty" are the true "masters of equity incentives".

　　本文由山东股权激励友情奉献.更多有关的知识请点击:http://www.lushangyun.com真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is about Shandong Equity Incentive Friendship Dedication For more information, please click: http://www.lushangyun.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.