股权激励方案落地执行
十年股权整理解决方案落地实施

一般情况下，企业股权设计的根本目的是保证公司能够正常运转，激发公司人员的工作积极性，有利于公司整体的快速发展。但不同行业的企业、企业处在不同的阶段以及企业的具体情况不同，其设计股权结构的具体目的是不同的，主要表现为以下几个方面:

In general, the fundamental purpose of corporate equity design is to ensure the normal operation of the company, stimulate the work enthusiasm of company personnel, and facilitate the overall rapid development of the company. However, enterprises in different industries, at different stages, and with different specific situations, the specific purpose of designing equity structures varies, mainly manifested in the following aspects:

(一)  凝聚、绑定合伙人团队。现在，创业竞争的加剧以及节奏的加快，使得联合创业的成功率远高于个人创业。合理的股权设计能够迅速凝聚合伙人，把合伙人长期、深度绑定在一起，形成一个具有竞争力、战斗力的创业团队。

（1） Consolidate and bind the partner team. Nowadays, with the intensification of entrepreneurial competition and the acceleration of pace, the success rate of joint entrepreneurship is much higher than that of individual entrepreneurship. Reasonable equity design can quickly unite partners, bind them together in a long-term and deep manner, and form a competitive and combat ready entrepreneurial team.

(二)  维护创始人对企业的控制权。对于中早期的企业来说，创始人在公司成长过程中扮演着很多角色，最重要的角色通常是决策者。当公司面临这样那样的问题时，创始人决定一一个团队的力量往哪儿用，怎么用，带领团队同舟共济，渡过难关。创始人对公司的控制权决定着公司发展的方向和成长速度。良好的股权设计有利于创始人牢牢地把握公司的控制权。

（2） Maintain the founder's control over the enterprise. For mid to early stage enterprises, founders play many roles in the growth process of the company, with the most important role usually being the decision maker. When the company faces various problems, the founder decides where and how to use the power of a team, leading the team to work together and overcome difficulties. The founder's control over the company determines the direction and growth rate of the company's development. Good equity design is beneficial for founders to firmly grasp the control of the company.

(三)  吸引人才、留住人才、激发人才的工作积极性。现代企业的竞争，归根结底是人才的竞争，人力资本分享公司发展成果是企业收入分配体系改革的必然方向。企业的核心命题是价值创造与价值分配，企业股权结构中的股权激励是解决全业价值分配问题的根本性制度，是吸引人才、留住人才、教发人才工作积板性的重要手段。

（3） Attract talents, retain talents, and stimulate their work enthusiasm. The competition of modern enterprises ultimately boils down to the competition of talents, and the sharing of human capital in the development achievements of the company is an inevitable direction for the reform of the income distribution system of enterprises. The core proposition of enterprises is value creation and value distribution. Equity incentives in the equity structure of enterprises are the fundamental system to solve the problem of value distribution throughout the industry, and are an important means to attract, retain, and develop talent.

(四)  吸引投资者投资。现在，创业创新的很大一个特点就是有资本的助力，企业股权设计一定要考虑资本如何进入。根据现代创投企业的股权分配原则，投资人投出巨额资全，但往往只古小腰，需要通过股权结构来保护他们的利益。因此，只有一个良好的符合投资人需求的股权结构才能吸引投资人对企业进行投资。

（4） Attract investors to invest. Nowadays, a major characteristic of entrepreneurship and innovation is the support of capital, and the equity design of enterprises must consider how capital enters. According to the equity distribution principle of modern venture capital enterprises, investors invest huge amounts of capital, but often only have a small waist, and their interests need to be protected through equity structure. Therefore, only a good equity structure that meets the needs of investors can attract investors to invest in the company.

此外，股权设计的目的还包括设计的股权结构还要有利于公司的高效决策、方便公司的经营管理和有利于公司的上市，等等。

In addition, the purpose of equity design also includes designing an equity structure that is conducive to the company's efficient decision-making, facilitates the company's business management, and is conducive to the company's listing, and so on.